Scored Fields: You choose how each field is tested and scored…

You decide the Score-Test criteria for the Account, Contact, Lead, Opportunity, Case & Contract objects
You can score-check as many Standard and Custom fields as you wish
You can personalise the parameters and Score-Test for …
Incomplete Full Names • Incomplete Addresses • Incomplete Phones • Incomplete URLs • Incomplete Emails • Unselected Picklists … and more