How DataScore scores your data records…

Users instantly recognise the universal colouring system, so very little training is required
The traffic light / credit scoring hierarchy intuitively motivates the Users to improve the data quality themselves
Each tested field is scored based on its status: OK, Invalid or Missing
The field scores are summed by its Field Type (Marketing / Profile) as percentages, which are then combined together as the Overall DataScore
The DataScore Classification is based the percentage-spilts (shown below) as Excellent, Good or Poor

In the example below we have scored and classified a Lead record …